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MQA was launched on December 2014. It is now January 2, 2017 so let’s see where MQA is at today. Remember all the people who said that MQA was not Digital Rights Management? Well Utimaco disagrees. “MQA turned to Utimaco, a leading manufacturer of hardware-based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. “ “Critical to the continued success and monetization of the streaming and download services of the entertainment industry, is the ability to secure and safeguard end-to-end transmission of intellectual property. A market leader in hardened encryption, Utimaco is at the forefront of enabling the authenticated delivery needed to drive next-generation entertainment consumption.” Now turn to content. As of today there is no music in the genres 80% of American buy, Rock, R&B/Hip Hop, Pop and Country. Add Latin and EDM and you are at about 9 out of ten people buying music in America have no MQA encoded music to purchase. Don’t wait for licensee Warner Music Group to suddenly turn a switch and their music become available because they told the SEC in their latest financial statements they haven’t figured out how to distribute digital music. There are 10 companies that produce equipment with MQA decoders. None of the products have enough units in the hands of consumers to make any impact. Many companies announced they would not support the format. The view of companies neither producing products nor announcing they would not support the format is indifference. Hardly a must have feature. I said earlier this year that I would need 200 artists producing new music in the genres I regularly buy for MQA to be viable a viable format for me. I don’t see any interest by those artists in recording high resolution much less with MQA encoding. Those genres are rock, alt rock, alt country and bluegrass. And personally I will not test any MQA equipment until eight of the nine albums I use as my reference are available in MQA. The Doors “Riders on the Storm “was used as demo of MQA not realizing there was no master to authenticate. Something that was well known but apparently unknown to the MQA people and audio journalists. As of January 2, 2017 two years after its splashy launch we have a lot of audiophile press about MQA, announcements and demonstrations. But there is a limited supply of equipment to decode MQA files and no music encoded for nine out ten American music buyers, classic vaporware.

https://www.musicbusinessworldwide....technology company,the US and other countries. The financials are eye-opening. Annual revenue never exceeded £700,000 while administrative expenses exceeded £4,000,000 for 2020 and 2021! Does anyone think Bob Stuart took this much money out of the company? Wow. So MQA has become another Dolby FM technology. But then, many in the industry thought MQA was a scam.😎